Built by the famed brewing family and completed in 1892, the Pabst Mansion is a meticulously restored house museum that is epitome of America’s gilded age splendor. Located in Milwaukee, Wisconsin, Flockhart Design was commissioned to develop a new brand that was reflective of the era and the museum’s mission. Executing a monogrammatic approach, the letterforms were intertwined and inspired by period typography. Colors were selected as an homage to the Pabst Brewing Company corporate colors. Combined with upper-case letterforms, the overall visual effect is historically influenced, elegant and graceful.