Organic Pizza Company

Charged with developing the brand and the name of this Denver based restaurant, in addition to conveying the quality of ingredients used in their product offerings, the concept was to create a mark that balanced elements of old-world Italian with a fresh and modern approach. Infusing social responsibility into their mission, all packaging was made from recycled materials and a portion of all profits were given back to the community. This became the inspiration for the tag line we also developed, “Taste the Difference, Make a Difference.” Paired with the identity, the modular elements could stand alone or be combined to convey to customers not only the quality of food, but also their ability to feel good about their patronage.